Wine Cellar Review for Android

Scott Gentry | 09/29

We review a future competitor

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Disclaimer: Our parent company is in the process of creating an ambitious website for the wine industry.  Part of the plan is the development of a wine-focused app that is comprehensive as well as social.

We are reviewing Wine Cellar as much because we’re interested in wine as we are creating a potential competitor.  That said, there is a lot to like here.

When you first launch Wine Cellar, you are presented with 4 green buttons on a black screen.  The main center button is to access your wine database, as well as add new wines.  The additional three buttons below, give you access to “Around Me” which utilizes your GPS position and Yelp to list those wineries, and resellers (like Beverages and More).  The next button is what they’re really pinning their business model on, Community.

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In community, you have options for your own Wine Reviews (which you can post to your Facebook account), “wines From Around the World”, “Top Rated Wines”, “Worst Wines”, “Wines by Country”, “Wines by Region”, and “Search Wines”.  Clicking on any one of these areas brings you to their community “http://winecommunity.appspot.com”.  A really strong idea that just isn’t getting the traffic they need to really make this app shine.  It’s a chicken and egg process here.  Do you build the community online via content, then create a mobile app to access it?  Do you create the app, and assume it’s adoption will create a community? The answer is yes.  Both.  Ultimately we checked the traffic of their site and wasn’t able to get any data.  In short, that means, there isn’t enough traffic to register on third party traffic sites.  Bummer, because overall the idea behind this app is well done.

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Ultimately you are presented with their community data for each area.  Clicking on “Top Rated Wines” brings you to their community top rated wines.  What is also pretty cool is the ability to share your notes and ratings on Facebook.

Overall this is an app that has a lot of potential.  They aren’t tied in (as far as I can tell) with a content focused site like Wine Spectator, or other…  That is ultimately going to be their struggle.  Without deeper data (they are using Yelp and Wiki data), building a vibrant community of reviews, content, and more is going to be a tough sell.  We are going to follow this app closely and report on any changes, updates we find that take it to the next level. 

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Wednesday, September 29, 2010

Filed under: EntertainmentAndroid Entertainment

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App Info

  • Score (1-5)

    3.5

    Get App

    Available in Android App Market

    Release Date

    Developer

    Coconut Martini

    Version

    Frascati

    File Size

    832KB

    Price

    $1.99

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Wine Cellar Review for Android
Scott Gentry | 09/29

We review a future competitor




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